UX Design

UX Design, in my experience, is the craft of understanding user behaviours and needs to create intuitive and engaging interfaces. It's about conducting thorough research, designing prototypes, and testing usability to ensure a seamless interaction between users and digital products. The goal is to make digital experiences not only functional but also enjoyable and accessible. Unlike Service Design, which encompasses the entire service ecosystem, UX Design focuses specifically on optimizing the user’s interaction with digital interfaces. When done well, it results in a smooth and satisfying experience, where users feel effortlessly connected and empowered by the product or service.